Lorex: Orchestrating 200% Growth with Deep Dive Analysis
200%
ROAS increase YoY
213%
Increase in 7-figure gross affiliate sales
142%
Increase in clicks YoY
The Challenge
Lorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Afflusion looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate channels.
The Afflusion Approach
Afflusion got proactive, facilitating a smooth and successful migration (during Q4) from a traditional network to an SaaS platform. While facilitating the migration, Afflusion also did a deep dive analysis of top sales days, publishers, and promotions to create a winning affiliate combination.
The Results
- 213% Increase in 7-figure gross affiliate sales
- 142% Increase in clicks YoY
- 200% ROAS increase YoY
- 3.76% Conversion Rate vs 2.96% in 2016
- $643 Average order value vs $619 in 2016
More case studies
How a Leading UK Health & Beauty Brand Achieved +443% Affiliate Revenue Growth
How a leading UK health and beauty brand achieved +443% affiliate revenue growth.+60%ROAS Improvement+443% Affiliate Revenue Growth+47% AOV IncreaseThe ChallengeAn online health and beauty brand in the UK sought to expand its affiliate marketing...
How Performance-Based Connected TV Advertising Drove 9.6x ROAS for a Home Décor Brand
How performance-based Connected TV ads drove 9.6x ROAS for a home décor brand.9.6xReturn on Ad Spend (ROAS)300+ New Customers Acquired$97.4KIncremental RevenueThe ChallengeA home décor retailer sought to enhance brand visibility and acquire new...
How a UK Sustainable Health & Beauty Brand Transformed Its Affiliate Strategy and Increased Revenue by +200%
How a UK sustainable health and beauty brand transformed its affiliate strategy and increased revenue +200%.+200%Revenue Increase+500%Conversion Rate Increase50%+Newly Recruited PartnersThe ChallengeA UK-based sustainable health and beauty brand...