On June 5, Gen3 Marketing and Affiliate Summit will host a live panel on attribution, where it fails, what it costs, and how brands can fix it.The session brings together Greg Baines (Gen3), Steven Brown (Moonpull), Todd Crawford (Impact), and Gareth Powell (Awin) for...
Where partnership marketing meets rollercoasters, roundtables, and relationship-building by the sea.It’s not every day the UK affiliate marketing industry packs its bags for the seaside, but Affilifest isn’t your standard conference. Set in the vibrant surroundings of...
Award-nominated campaigns across PPR, affiliate, and full-funnel performance marketingGen3 Marketing has earned six finalist positions at the 2025 US Partnership Awards, a celebration of outcome-based marketing, brand collaboration, and affiliate innovation. These...
We were recognized as a Leading Vendor to the Top 1000 RetailersJanuary 2025 – Gen3 Marketing is pleased to share that it has been named a Leading Vendor to the Top 1000 retailers by Digital Commerce 360 for the ninth consecutive year. This recognition underscores the...
We are now officially a TikTok Shop Certified Partner, giving us new ways to help brands turn creativity into conversions.Driving growth through TikTok Shop TikTok Shop has become a powerful platform for brands looking to connect with customers and drive meaningful...
Celebrated as Best Full-Funnel Strategy in 2024, this campaign drove brand awareness and growth through strategic data use.Gen3 Marketing received the award for "Best Full-Funnel Strategy" at the Global Performance Marketing Awards 2024 for a successful partnership...
Fueling Meaningful ConnectionsRakuten Optimism 2024 lived up to its promise of fostering ‘meaningful connections’ as Rakuten Rewards, Rakuten Advertising, and other Rakuten brands brought together over a thousand attendees in Carlsbad. The conference, which took place...
Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in AffiliateEarlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing...
Gen3 Marketing is proud to announce our remarkable achievement of securing 10 nominations on this year’s US Partnership Awards shortlist.In March, as the affiliate marketing calendar progresses, the award season begins to gain momentum. Gen3 Marketing has received...
The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of...
We are thrilled to announce the much-anticipated return of Gen3's renowned networking event, PareshConnect, to kick off 2024 at the largest performance marketing conference, Affiliate Summit West, in Las Vegas!Reflecting on the success of 2023, PareshConnect marked...
For the eighth consecutive year, Gen3 Marketing is delighted to announce its inclusion among the top vendors in the affiliate marketing category in the Digital Commerce 360 2024 Leading Vendors Report. Formerly recognized as Internet Retailer, Digital Commerce 360...
The team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be attending and highlight a...
Blog PostAs affiliate marketing moves center stage, Gen3 Marketing’s novel research study examines the complete channel landscape, from consumer shopping behavior to advertiser activities – and provides actionable insights for brand and performance marketers to...
Blog PostIn January, the industry gathered at Affiliate Summit West in Las Vegas. Fast-forward seven months, and with visits to various cities including Miami, London, and Chicago, as well as winning a prestigious Agency of the Year award along the way, Gen3 Marketing...
Blog PostIt feels like a lifetime time ago when affiliate conferences had to pause due to the pandemic. Now, more than ever, people in this industry realize how essential these events are for building friendships and professional connections with networks, publishers,...
Blog PostThe publisher development department at Gen3 Marketing is a recent addition aimed to support and enhance the continuously growing nature of our agency. The department actively fosters and strengthens affiliate partner relationships by nurturing long-term...
Blog PostJuneteenth, first celebrated in Galveston, Texas, on June 19, 1865, marks the freedom of enslaved people after the U.S. Civil War and President Abraham Lincoln's Emancipation Proclamation. For 157 years, African American communities have embraced this...